A boutique agency curating exceptional labels for the buyers, stylists, and editors shaping tomorrow’s fashion
Emerging Designs, London-based
Focused. Boutique. Global.
The Muse Lab was founded in London to give global fashion voices a stage.
We work selectively, partnering with only a few designers at a time.
This focus allows us to tell each story with care
blending retail insight, luxury styling, and press relations to create impact.
Our Labels
Introducing
The Muse Fashion
Architectural draping, sculptural lines, and Armenian craftsmanship define The Muse Fashion. Their debut AW25 capsule, crafted with premium European fabrics, is available exclusively in London through The Muse Lab
Our Services
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Market Access
Tailored showroom moments and introductions to London’s most influential buyers.
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Press & Styling
Editorial seeding, sample pulls, and targeted press placement.
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Narrative Building
Shaping each label’s voice with creative direction and storytelling
“Few, but everything.”
Each label receives our full attention — with precision, creativity, and measurable results.”